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Maslow’s Hierarchy of [Social Media] Needs
You might well have come across Maslow’s Hierarchy of Needs. But what if that model could be applied to social media? Take a look at the following infographic: On the left-hand side there are the...
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Measuring engagement – a dilemma beyond social media
When are you most deeply engaged with content? It’s a fine question in and of itself but if you’re a marketer – or specifically someone who measures how effective campaigns are – it’s a bit more...
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Twitter’s weekly newsletter
Should Twitter be sending you a newsletter? That’s perhaps a bit like asking whether Tumblr or Facebook should have an editor-in-chief. (FWIW they both do.) The argument against the whole newsletter...
View Article5 things about forward-posting on Twitter
Collective Content doesn’t bill itself as a social media expert, certainly not in the sense that it’s a key part of our consulting. (And anyway, is there even such a thing in such a fast-moving field?)...
View ArticleCollective Content – six-month progress report
How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t taken the chance to use a post to talk about...
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Amazon as social network and content marketing hub
There has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google. (Others reckon IBM deserves inclusion given its performance and...
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Infographics – 5 ways to stop the rot
We like infographics but most are plain terrible. I bet you feel the same way. They can be used in stunning and cute ways and I challenge anyone not to be impressed by the work of David McCandless and...
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Introducing the new collectivecontent.co.uk website
Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on collectivecontent.co.uk itself. But that shouldn’t mean we don’t have a decent website....
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What [insert topic] means for [insert your market]?
I was tempted, trust me, to exploit the very thing I’m about to criticise. How often do you see a headline along the lines of: “What the Oscars mean for content marketing”? Quite a bit, I’d suggest....
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Why every B2B marketer should be using Google+
What’s the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you’ll know it’s LinkedIn. That’s based on...
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